David Farrar has drawn our attention to a splendid job opportunity at the Reserve Bank.
No, not to pitch in to meet the challenge set by The Governor and the Treasurer’s agreement that the appropriate target for monetary policy is to achieve an inflation rate of 2–3 per cent, on average, over time.
Rather, the RBNZ intends to appoint a Team Lead Brand and Design, to lead
“… a small but busy team of design specialists to work actively and collaboratively across the organisation to produce engaging brand and related content.”
Alongside this the appointee will:
- Develop and maintain the RBNZ’s brand and design strategy
- Work closely with others to plan and support the development of website content, social media content, initiatives and campaigns
- Ensure the design team has a clear programme of work and is efficiently managing daily production workflow
- Produce engaging collateral and digital content – this is a hands-on design role as well as a leadership opportunity
- Evolve and maintain brand and design processes, templates, assets and guidelines and ensure these are communicated and understood across the business.
But Farrar raises a good question in the headline of his Kiwiblog post: Why does the Reserve Bank have a brand team? Continue reading “Here’s the challenge – branding the RBNZ a success when inflation has raced far beyond the 2-3 per cent target zone”