Bryce Edwards’ Political Roundup: Labour’s refocus is working

• Dr Bryce Edwards writes –     

Labour’s shift in focus is working. Under Jacinda Ardern they were a party and government focused on the voters and ideologies of liberal Grey Lynn and Wellington Central. Now under Prime Minister Chris Hipkins Labour has a laser-like focus directed at the working class politics of places like West Auckland and the Hutt Valley. That’s the pragmatic thinking behind the bold redirection of their policy priorities towards the cost-of-living crisis.
 
It’s paying off in the polls. Last night’s 1News Kantar poll showed Labour in front of National again, and personal support for Hipkins escalating. His preferred prime minister ratings were up four points to 27 per cent, while rival Christopher Luxon’s were down five points to just 17 per cent.
 
The poll also asked the public what issue would most likely influence their vote, and 48 per cent chose “cost of living”, way ahead of climate change on only 12 per cent. This is in line with the recent Ipsos poll, which showed that a record 65 per cent believed that cost of living is the top issue for the country at the moment.