Only weeks into becoming leader of the National Party, Christopher Luxon has succeeded in pulling together his troops and at the same time re-shaping the message he thinks is needed to attract back the 413,000 voters who drifted away in the last election. The question is whether he can pitch the message to haul back some of those who voted for Labour in 2017 on the basis of their promises, but have since realised Labour ministers don’t have the ability or capacity to deliver them.
Initially there was some uncertainty that Luxon, with only a year behind him as an MP, could unify the faction-ridden National caucus. But he settled those doubts impressively at the two-day retreat at Queenstown, not least with his two warring predecessors, Judith Collins and Simon Bridges, showing up to breathe a new spirit of sweetness and light by the lakeside.
Luxon has resumed polling to get the mood of voters, re-engaging David Farrer’s Curia, and will use the techniques refined by John Key and Bill English of focus groups and internal polling as new policies are formulated. Continue reading “Now let’s see how Christopher Luxon develops the image of a “caring” National Party”