Well I’ll be burgered – queues for just one brand of fast foods (would you believe?) show that Level Four is over

Trustworthy, accurate and reliable news stories are more important now than ever.

That’s what Stuff tells us on its website before inviting readers to …

Support our newsrooms by making a contribution.

We trust a handsome contribution has been made by the fast-food franchise featuring on Stuff’s menu of news reports today – and, remarkably, on the websites of many other news services including Radio New Zealand.

The PR department at the company in question will be thrilled to see the franchise’s name pop up in association with the breaking of the Covid-19 fast whereas rival companies – including an American chain best known for its fried chicken – don’t get much of a look-in.

It would be great if we could post this report without naming the company which has been given this inglorious glut of headlines around the country.

Just refer to them as a burger joint, perhaps.

But we gave up on the attempt.