They had an idea at NIDEA – let’s rebrand (they agreed) and give our institute a right royal new name

Young people aspiring to study Indigenous demography and data sovereignty, temporary migration, Pacific health equity and stuff like that might be tempted to check out what happens at an academic establishment called the University of Waikato’s National Institute of Demographic and Economic Analysis.

They might be steered to the institute’s website by googling “population studies NZ “.  We quickly found it here.

But the clever people who run the institute have decided the institute’s name is too obvious.  Or too functional.  Or too prosaic.. Or too wordy.  Or perhaps too colonialist.

They have gone into the rebranding caper and opted to call the institute  Te Ngira.

A quick check with a Maori dictionary leaves us wondering about the reasoning.

ngira 

      1. (loan) (noun) needle.

“Needle” (if we were to put that on the signage in English) might be good name for a Covid vaccination centre, perhaps.

But for a national institute of demographic and economic analysis?

Hmm.

Maybe not.

But if we do it in te reo – then it’s Te Ngira.

Great. Continue reading “They had an idea at NIDEA – let’s rebrand (they agreed) and give our institute a right royal new name”